VOLVO S90 / XC90 LAUNCH EVENT | OCTOBER 2017
KING HUSSEIN BUSINESS PARK, AMMAN
A launch event exclusively designed for the all-new Volvo S90 and XC90, marking the rebirth of an automotive giant and showcasing the future of cars through Volvo’s eyes.
The setting reflected a unique identity characterized by Swedish minimalism, futuristic features, and clean, simple designs. This was complemented by an impressive, high-octane, and high-tech sequence that captivated attendees and elevated Volvo’s brand to its rightful place in the automotive industry. To celebrate the arrival of these new models, a grand production was staged, inspired by the new ignition key in Volvo cars. Activating the ignition launched the event, lighting up the runway, illuminating the sky with flashing beams, and presenting hypnotic visuals.
The rise of the Volvo logo structure created a striking backdrop that paved the way for the exposure of the cars.
KING HUSSEIN BUSINESS PARK, AMMAN
A launch event exclusively designed for the all-new Volvo S90 and XC90, marking the rebirth of an automotive giant and showcasing the future of cars through Volvo’s eyes.
The setting reflected a unique identity characterized by Swedish minimalism, futuristic features, and clean, simple designs. This was complemented by an impressive, high-octane, and high-tech sequence that captivated attendees and elevated Volvo’s brand to its rightful place in the automotive industry. To celebrate the arrival of these new models, a grand production was staged, inspired by the new ignition key in Volvo cars. Activating the ignition launched the event, lighting up the runway, illuminating the sky with flashing beams, and presenting hypnotic visuals.
The rise of the Volvo logo structure created a striking backdrop that paved the way for the exposure of the cars.
PHOTOGRAPHY: ALADDIN QATTOURI
@aladdinqattouri
@aladdinqattouri
