BANK ABC OPENING / ILA LAUNCH EVENT | SEPTEMBER 2022
BANK ABC HEAD OFFICE
AMMAN, JORDAN
Experiencing what’s next in the online banking industry and a journey to a smart digital banking app. The event greeted guests in the main building,
where the design encompassed Bank ABC branding through screen columns walled around the main stage area with printed material.
Four columns with digital buttons were installed on stage to launch the branch, pressed simultaneously by Bank ABC Chairmen, triggering a synchronized
motion of lights and visuals displayed on the screen. Announcing the grand opening of the new branch and the ultimate reveal of ila.
With each space having its own identity, the upper level featured an LED screen encircled on the curvature of the double-volume stair railing, revealing visuals of the brand that generated an immersive experience accompanied by music that smoothly transitioned from Bank ABC into the world of ila. The staircase railing was covered entirely in dark navy wood with lighting beams that pulsed in brand colors green and blue in a rhythmic pattern. Attendees freely wandered in a fluid indoor and outdoor flow while exploring the back-to-back demo stations that permitted test drives and hands-on experience with the app.
BANK ABC HEAD OFFICE
AMMAN, JORDAN
Experiencing what’s next in the online banking industry and a journey to a smart digital banking app. The event greeted guests in the main building,
where the design encompassed Bank ABC branding through screen columns walled around the main stage area with printed material.
Four columns with digital buttons were installed on stage to launch the branch, pressed simultaneously by Bank ABC Chairmen, triggering a synchronized
motion of lights and visuals displayed on the screen. Announcing the grand opening of the new branch and the ultimate reveal of ila.
With each space having its own identity, the upper level featured an LED screen encircled on the curvature of the double-volume stair railing, revealing visuals of the brand that generated an immersive experience accompanied by music that smoothly transitioned from Bank ABC into the world of ila. The staircase railing was covered entirely in dark navy wood with lighting beams that pulsed in brand colors green and blue in a rhythmic pattern. Attendees freely wandered in a fluid indoor and outdoor flow while exploring the back-to-back demo stations that permitted test drives and hands-on experience with the app.
Photography/Videography: ASPIRE ALI SAADI
@aspire_photo
@aspire_photo
