MAGNUM ICE CREAM LAUNCH EVENT RELEASE THE BEAST | JULY 2018
WET DECK, W AMMAN
The ultimate experience of a summer sunset party created for a group of social influencers to “Release the Beast” of their passion in art, fashion, music, and taste.
Upon arrival, guests were greeted with an open space and multilayered venue utterly transformed into Magnum’s compelling brand experience.
The venue encompassed a design of chocolate-drenched light bulbs mimicking the pure pleasure of Magnum Double, ice cream installations, canapés solely
served in sticks, and a DJ collective to spin through the night. Guests revealed their new personas by stylizing their photo booth portraits as half beasts.
Contributing to Instagram’s blaze in creating hype and awareness to Magnum’s launch in Jordan.
WET DECK, W AMMAN
The ultimate experience of a summer sunset party created for a group of social influencers to “Release the Beast” of their passion in art, fashion, music, and taste.
Upon arrival, guests were greeted with an open space and multilayered venue utterly transformed into Magnum’s compelling brand experience.
The venue encompassed a design of chocolate-drenched light bulbs mimicking the pure pleasure of Magnum Double, ice cream installations, canapés solely
served in sticks, and a DJ collective to spin through the night. Guests revealed their new personas by stylizing their photo booth portraits as half beasts.
Contributing to Instagram’s blaze in creating hype and awareness to Magnum’s launch in Jordan.
Photography/Videography: ASPIRE ALI SAADI
@aspire_photo
@aspire_photo
